The Chevrolet Bowtie

             Mystery surrounds the origin of the iconic Chevrolet Bowtie logo. Even Chevy itself has a page on its website dedicated to the numerous theories that exist, and doesn't confirm, nor deny, any of the stories. Margery Durant, Chevrolet co-founder William C. Durant's daughter claims that Chevy's logo was engendered when Durant sketched it at a dinner table. A 1986 issue of Chevrolet Pro Management Magazine had an interview with Durant's widow, Catherine in which she said that William spotted the bowtie design in a newspaper. Another theory is that the bowtie design is a stylized version of the cross on the Swiss flag. This theory came about because Chevrolet's other co-founder (and namesake) Louis Chevrolet was born  in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel. Despite the mystery that surrounds the origin of Chevrolet's bowtie logo, one theory has emerged as the most widely accepted reason why Chevrolet's logo is a bowtie. Durant himself tells the story that in 1908, he saw the design on wallpaper in a Parisian hotel. As a world traveler, he was inspired by the design, and thought that it would make a good  "nameplate" for a car. He supposedly tore off a piece of wallpaper and brought it home to show his friends. Which story do you think is the most plausible? Many would say Durant's confirmed account of the genesis of the logo is the most plausible, yet other stories have arisen from within the Durant family,  and another from Louis Chevrolet's early life! Which is true? Regardless of the ambivalence of the stories that explain how the logo came to be, one thing is for certain. The Chevrolet bowtie logo has remained the same, in essence, since its introduction in 1913. In 2004, Chevy created the gold bowtie that we recognize today as the symbol for one of the most established, iconic car companies in the world.